Digital campaign to help small and medium businesses

Chandigarh, June 9: As India is coming out of the devastating second wave of the Covid-19 pandemic and as businesses look to safely re-open in most parts of the country, OkCredit has launched the #UdharAbhiBaakiHai digital campaign to help small and medium businesses recover from a severe cash crunch. This digital campaign urges/encourages customers, both big and small, to clear their pending dues to help small businesses and shopkeepers tide over the financial crunch.

#UdharAbhiBaakiHai campaign is built upon the premise that small and medium business owners/ neighborhood Kirana stores served as a pillar of support to masses during the Covid pandemic. They, despite fear of getting infected, went above and beyond to not only ensure a regular supply of daily essentials to communities but also provided credit to distressed families who suffered financial crunch due to loss of livelihood.

Ayush Jain, Associate Director- Growth, OkCredit said, “ Campaign is an attempt by OkCredit to urge people to clear their pending due towards small business owners, local shop keepers, and the Kirana stores to ease their financial stress.