NGO launches India Against Road Crash 2020 Campaign

Chandigarh, January 10, 2020: Crores of Indians travel on roads and 415 never come back home, every day. Road Deaths are the biggest cause of Unnatural Deaths in our Country.

Believing in “Sadak Suraksha – Jeevan Raksha “, NGO, Drive Smart Drive Safe  along with  Society of Indian Automobile Manufacturers (SIAM), CII & many other like-minded organizations launched  the  campaign  titled IndiaAgainstRoadCrash #IARC2020 during the 31st National Road safety week as announced by Ministry of Road Transport & Highways

The objective of the campaign is to start a sustainable chain of Nationwide activities, which will not only make people aware & transform their behavior on roads but it will also lead to the formation of Road Safety Clubs among corporates, institutions & organizations at various locations and make Indian roads safer for everyone. The campaign aims to educate and seek commitment from people towards self-enforcement.

Giving the details, Rama Shankar Pandey, MD-Hella India Lighting Ltd., one of the partners said, “The campaign is starting on 11th January, as part of the Road Safety Week announced by Ministry of Road Transport & Highways from Wagah Border where around 50,000 people are expected to take the safety pledge in one go which itself will be a record. Lakhs of people are expected to join the campaign from all over the country in more than 70 Locations.” He added a Walkathon will be organized at CGC Landran on January 15.

He said, while there are many causes of accidents, it is important to ask ourselves what we can do to arrest these deaths. The campaign aims to Positively reinforcing safe driving by forming drive safe clubs where committed Road Safety Warriors will then be recognized on a national level by the collaborative platform of Road Safety Organizations across the country.

Jaswinder Singh, DSP Road Safety, said, “We should first follow traffic rules and then expect others to follow it. Residents have improved a lot and are more disciplined on the road. If we are disciplined and following traffic rules there will be fewer accidents and fewer fatalities. We can ensure proper enforcement with the active participation of citizens and the change will come spontaneously. For those on two-wheelers he said, they should ensure they buy proper helmets as it is for their safety only. To make the city horn free, he urged people to don’t honk unnecessarily until it’s required.”

The campaign has Principal Sponsor as Mahindra & Associate partner as  Wabco & Brakes India and is supported by Hella, among others. Rotary Clubs, Schools & Colleges, Traffic Police organizations across the country are also expected to join the campaign in different parts of the country.

Week-long campaign will get to the minds of people by inspiring them with activities like taking a two-minutes pledge of 6-point road safety code of conduct; Observing a minute of silence for millions of victims who died in road crashes around the country; A short road safety walkathon &  walk donation, Coming together & forming a road safety human chain; Collective listening of Road  Safety  Anthem and encouraging to form local  Road  Safety Clubs. The central theme of the program is to enroll people from all walks of life to come together and commit to Safer Road Behaviour by taking 2 minutes pledge of Road Safety Code of Conduct.

Pandey added, it’s not just a one-off campaign during the road safety week but a long term commitment to form India’s 1st of its kind Drive Safe Club which grows the safe driver community by sensitizing self-discipline and continuously improve them by the behavior-based reward system.

The campaign also appealed to organizations, schools, colleges, universities, corporates, start-ups, RWA’s, institutions, clubs to join the campaign in their own campuses, using portal & upload pictures/videos, as it’s a shared open platform to be used by anyone to join the campaign & bring a change.

Club D2S – Drive Smart Drive Safe (D2S) is a Section 25 Company, an NGO that aims to educate people on road safety and reduce road accidents and deaths on Indian roads. It intends to reduce the occurrence of conditions that contribute to fatalities on roads like poor visibility, driver negligence, and fatigue, negligence of safety norms, drunken driving, speeding, etc.

Through awareness rallies, safety campaigns, street plays, special events, and traditional and social media campaigns, the NGO will work towards raising awareness on road safety and connecting with citizens towards best practices in road travel.