New Delhi: Celebrating a decade of promoting crafts and entrepreneurship, community organization PURNAM, will present its summer festive 2016 fashion and lifestyle exhibition on Tuesday, 12th July 2016 at The Ashok.
Founded by four spirited women who defy the norms of age, Purnam is an organization with a cause; one that aims to help driven exhibitors from all over the country define their road in life. Each year it holds exhibitions that provide a platform to a mix of exhibitors. Designers and brands that define lifestyle trends are brought together with artisans from smaller cities, who otherwise may not have an organized means to sell, thus opening them to an unlimited number of buyers they would not meet otherwise. So while there are exhibitors from Dubai, Karachi, Delhi, Mumbai and Kolkata on one hand, one also gets to witness the beauty of products from Hissar, Vrindavan and Benaras on the other. Along with that, each year, NGO’s are also given a platform to exhibit the products made by the communities they serve.
In time for the upcoming festive season, the exhibition, “Rakhi…The Thread of Love” will bring together a kaleidoscope of creative talent from across the nation.
In its landmark 10th year this season, Purnam will bring to the fore and celebrate all things Indian, From clothes, shoes and accessories to beauty and home, Purnam will showcase innovations in design of labels that define Indian with very stitch. You have the likes of FDCI designer Neeta Bhargava with her festive organic clothes, designer and stylist Payal Jaggi with her brands, Kinche & Kaito that are all about eco-friendly, sustainable and upcycled clothing, ‘Roliana’ from Varanasi which has a magnificent collection of Benarsi sarees, Silk Road & Beyond with its soft furnishings, designer interior wares and clothes that are a fusion of cultures, art and heritage with a fresh modern approach and a fun kitsch collection of accessories from Pure Ghee Designs among others
Along with the rest of the exhibitors, Purnam will also give a platform to 4 NGO’s – Akshay Pratishthan, Guild for Service, Gyan Asha and Delhi Society For Welfare of Special Children – to showcase their crafts.
One can shop beautiful Pakistani creations from Sanam Tamana (Dubai), Indian ethnic wear from Gold Threads by Nisha Ajmera or Zephyr by Jyoti Khosla and pretty summery dupattas and stoles from Begum. Fuse some Indian and with contemporary silhouettes from Shaanyah. Grab pretty embroidered juttis and clutch bags from Vian and fine jewellery from Carat Couture. Get your hands on super chic western pret lines from Chique Official, Lady R and LINENup Clothing among others. There’s also home furnishings along with a taste of fresh pickles and natural mouth fresheners