Tata Sky Sets the Mood for Lohri celebration with Its New Campaign in Punjab: Tata Sky Di Taur Vakhri

Chandigarh: Bringing local flavor to connect with potential customers in different parts of the country, Tata Sky, India’s leading content distribution and Pay-TV platform, launched a new campaign – ‘Tata Sky Di Taur Vakhri’ for the people of Punjab.

Crafted by Ogilvy India, the new locally relatable campaign highlights the benefit of 1+2 screens that come with a Tata Sky connection

Drawing inspiration from the inherent culture of the State, the campaign integrates the local language to highlight Tata Sky’s unique offerings. The campaign highlights 1+2 screens that offer the convenience of watching Live TV channels simultaneously on two mobile screens – anytime and anywhere, along with the television. And the benefit of proffering maximum channels and the carefully curated pack to suit the entertainment needs of the larger household, truly making the Full Family Jingalala.

The Punjab Super Pack offers 75 channels including Punjabi, Hindi, Sports, News, Music & Kids channels, all for Rs 320/- per month

Set around the festivities of Lohri, the ad films feature a young married couple in different scenarios where the husband tries to impress his wife by introducing her to the distinct benefits of a Tata Sky connection.  He highlights the option of watching Live TV channels on mobile and the variety of content available on the Punjabi Super Pack for a complete family entertainment experience. The ad ends with the wife getting pleased with Dil Jeetne Waala’s revelation of more convenient ways of getting her daily dose of enjoyment and recreation.

Being the leading DTH player in the industry with over 22 million subscribers, Tata Sky plans to further win the confidence of potential customers across the country with its pioneering technology and distinctive customer service.

Talking about the campaign, Anurag Kumar, Chief Communications Officer, Tata Sky, said, “It has become imperative for brands to truly go local in their messaging to be able to fully connect with audiences who now prefer to consume content in their regional language. We have looked at various states and their unique cultural contexts to create communication that is relatable to the prospective customers. Weaving in the distinct Punjabi flavor, we have showcased distinctive features such as watching Live TV channels on mobile phones through our ad. The carefully curated pack contains many channels across genres to keep the flow of entertainment uninterrupted.”

The Punjab Super Pack offers 75 channels including Punjabi, Hindi, Sports, News, Music & Kids channels, all for Rs 320/- per month. Subscribers will also get an additional 194 FTA channels through the DD Base pack, FTA Complimentary Pack, and the FTA Punjabi Regional pack with the Punjab Super pack, at no additional cost. Customers may choose to opt-out of these Free cost packs.

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