Zee Punjabi becomes Punjab’s No 1 Entertainment Channel within 3 months of its launch

Chandigarh/ 27th March 2020 – Recently Launched Punjabi Entertainment Channel, Zee Punjabi has made it to the top. Within three months of its launch, channel has zoomed past several established players to become number 1. The weekly GRP Ratings (BARC, Week 11, U+R 2+) shows that the channel stands at 179.4 GRPs and went ahead of all other leading Punjabi channels including PTC Network and PITAARA.
Speaking of the BARC ratings, Rahul Rao, Business Head, Zee Punjabi said, “I once again want to thank our viewers for such a grand response. We will continue working hard to keep entertaining our viewers. Some more exciting shows are in pipeline and we hope people will keep showering their love and blessings on us”
Zee Punjabi has become a People’s favourite in a short span of time. It offers 20+ hours of original programming content every week, which is a first for Punjab.
Channel offers a wide variety of shows. ‘Heer Ranjha’ ( 8:30 pm, Mon-Fri ) narrates the iconic love story followed by a lighthearted comedy ‘Vilayati Bhabhi’ ( ( 9 pm, Mon-Fri ) based on the perpetual Canadian aspirations of Punjabis. “ Tu Patang Mai Dor “ ( 8 pm, Mon-Fri ) is a cross border love story. ‘Khasma nu Khani’ ( 7 pm, Mon-Fri ) and ‘Kamli Ishq Di ( 7:30 pm, Mon-Fri )’ portray Punjabi women protagonists as empowered and confident enough to face the world.
Sa Re Ga Ma Pa Punjabi ( 7 pm, Sat-Sun ) and Hasdeyaan De Ghar Vasde ( 8:30 pm, Sat-Sun ) lineup the power packed weekends.
About Zee Punjabi
Zee Punjabi is the Punjabi General Entertainment Channel of Zee Entertainment Enterprises Ltd (ZEEL). Launched on 13th January 2020, Zee Punjabi offers a variety of shows around themes that are familiar to the audience and cater to the unique entertainment preferences. The channel offers family inclusive and culturally rooted content that celebrates the diversity of Punjab
With the brand promise, ‘Jazbaa Kar Vakhon Da’ translating to “Making their Vadde Sapne come true”, the channel endeavours to be a reflection of the josh and jazba of Punjab and its people that pole vaults them to realize their extraordinary dreams.
Zee Punjabi is available across all major cable, DTH and digital platforms. The channel is also available on ZEEL’s digital and mobile entertainment platform, Zee5.
Zee Punjabi is available across all major cable, DTH, Free dish and digital platforms.
Platform Channel No
Tata Sky 1927
Dish TV 1156
Airtel DTH 556
DD Free Dish 72

*BARC Ratings, 2+ , U+R